Aviva has obtained excessive reward from brokers in GlobalData’s 2025 UK Industrial Insurance coverage Dealer Survey, main the market in 10 of the 12 surveyed classes together with underwriting flexibility, digital capabilities and AI integration – important parts within the fast-changing insurance coverage panorama.
The survey additionally signifies a heightened concentrate on affordability, with 28.4% of brokers figuring out worth and premiums as essentially the most crucial issue when deciding on an insurer – a rise from 26% in 2024. This development displays ongoing financial pressures together with inflation, rising rates of interest and rising premium prices, which have compelled brokers to supply better worth to their purchasers. The importance of flexibility in underwriting and protection has additionally risen, climbing from 19.6% in 2024 to 24% in 2025. Aviva excelled on this space, with 24.8% of brokers selecting the insurer as the very best at school, reinforcing its standing as a most well-liked associate for brokers seeking to handle more and more advanced consumer calls for.
Because the trade continues to spend money on digital options, Aviva stays a pacesetter, constantly enhancing its digital choices to deal with the altering wants of each brokers and clients. Over half of the brokers surveyed have rated Aviva’s extranet websites and e-trading capabilities as top-tier, additional solidifying the corporate’s robust place in on-line companies. This acknowledgment not solely underscores Aviva’s market management but in addition highlights its dedication to innovation and buyer satisfaction. The findings from the survey emphasise the crucial function that adaptability and technological development play within the insurance coverage sector. As brokers navigate rising financial challenges, their consideration is clearly shifting in direction of insurers that supply tailor-made options, aggressive pricing and powerful digital capabilities. With corporations akin to Aviva making substantial investments in digital transformation, they’re effectively positioned to keep up their management out there and set up greater benchmarks.