This text is a part of a sponsored sequence by EZLynx.
As we shut out 2025, it has been unimaginable to witness the brand new methods AI and know-how proceed to remodel and be utilized throughout all elements of the insurance coverage lifecycle — from consumer servicing to managing electronic mail communications and summarizing key account data. It’s an thrilling and pivotal second for the trade, and I’m thrilled to step into the position of SVP and Normal Supervisor at EZLynx.
Over the previous 12 months at Utilized Programs, I’ve had the privilege of main Inside Gross sales, Account Administration, Enterprise Improvement, and Alliance Partnerships. This expertise allowed me to attach with so many unimaginable prospects, companions, and crew members, deepening my appreciation for what makes EZLynx really particular: a shared dedication to empowering unbiased brokers to be twice as productive and thrive via considerate, sensible instruments.
Finally, we all know we’re delivering on our promise when companies not solely select EZLynx to energy their enterprise however proceed to stay with us — and the outcomes converse for themselves. We’re notably proud that the typical tenure of EZLynx prospects is ten years, a exceptional milestone in an trade the place long-term know-how partnerships are sometimes unusual.
Because of this we’ve made it our mission to repeatedly add worth for our company companions, making certain they’ve the instruments and assist wanted to develop and succeed to allow them to proceed to compete, win, and thrive. Whereas we’ve made large progress in serving to companies function extra effectively and strengthen their enterprise, however we all know there may be nonetheless extra work to be performed.
Right here’s what we centered on in 2025 and what I’m most excited to proceed constructing on:
EVA™ (EZLynx Digital Assistant), our built-in assistant that assist companies work smarter, has been upgraded with new capabilities to save lots of you time and cut back busywork. With options like Account Summarization, brokers can shortly view overviews of consumer exercise, whereas EVA Content material Help takes the guesswork out of drafting skilled consumer emails with AI-generated copy. After-Hours Textual content Replies now enable automated messages to be despatched even when brokers are off the clock, serving to drive consumer retention and making certain shoppers at all times really feel linked.
At EZLynx, we all know how expensive and complicated business liens submissions may be, so we got down to simplify the method. This 12 months, we launched EZLynx’s new single-stream business strains workflow, offering a unified, repeatable path for submissions that makes the method seamless. With embedded business strains ranking (typically accessible in Q1), brokers can entry real-time quotes instantly throughout the workflow. Automated ACORD kind technology ensures paperwork are pre-populated and prepared for carriers, lowering errors and saving worthwhile time.
Staying linked with shoppers and rising your ebook of enterprise stays a high precedence. In 2025, we expanded our consumer communication instruments with dynamic personalization for textual content messaging, permitting brokers to incorporate client-specific particulars like names or assigned producers in SMS messages. Updates to our electronic mail campaigns now embrace step-by-step workflow guides, making it simpler than ever to arrange, schedule, and ship automated campaigns. Moreover, our new one-click Google Assessment requests allow brokers to immediately request consumer critiques after key interactions, capturing constructive suggestions whereas it’s high of thoughts.
Our Buyer Success crew continues to be deeply dedicated to empowering company progress. This 12 months, we launched a group of interactive webinars overlaying matters akin to risk-proofing your company, business strains improvements, and renewal finest practices. We additionally expanded our assist article library and launched EVA Product Help, an AI-powered instrument that helps brokers seamlessly navigate EZLynx options in real-time.
To our prospects, companions, and the complete EZLynx and Utilized neighborhood — your collaboration, ardour, and dedication encourage me day-after-day. I’m extremely enthusiastic about what’s forward for EZLynx and the alternatives we’ve to proceed driving innovation and impression throughout the trade. Along with our gifted crew, we’re centered on serving to unbiased companies develop, evolve, and turn into twice as productive.
Sincerely,
Rob Bourne
SVP and Normal Supervisor, EZLynx
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