Half of small- and medium-sized enterprises (SMEs) within the US recommend they’re comfy with an AI device figuring out their insurance coverage premium, a GlobalData survey has discovered. In the meantime, Merely Enterprise has launched a enterprise insurance coverage app inside ChatGPT for purchasers within the US and the UK.
As a part of GlobalData’s 2025 SME Survey, 49.8% of SMEs within the US acknowledged they’re comfy with an AI device figuring out their insurance coverage premiums. This reveals degree of consolation already, which ought to improve as companies change into extra aware of AI. Nonetheless, this compares with a worldwide common of 58.6% throughout the 14 nations surveyed, suggesting the US is barely behind different markets.
In the meantime, Merely Enterprise has launched a enterprise insurance coverage app inside ChatGPT within the US, alongside a separate UK model. The app hyperlinks on to its indicative pricing device, permitting small companies to obtain a fast value estimate by coming into three particulars: their commerce, estimated annual income, and ZIP/put up code. Customers are then redirected to the Merely Enterprise web site to finish a full quote and buy securely.
One of these integration provides clear advantages, making it faster and simpler for SMEs to entry pricing—thus lowering friction within the shopping for journey and assembly rising expectations for digital, on-demand providers. Nevertheless, challenges stay. A GlobalData reside ballot (with 3,601 responses throughout Verdict and Enterprise Commerce Media Worldwide websites on the time of writing) discovered that 46.3% of companies usually are not assured about integrating ChatGPT into their present workflows and methods. This highlights a niche between curiosity and sensible implementation.
Insurers that may bridge this hole with easy, well-integrated options are prone to be higher positioned. As adoption grows, these capable of embed instruments similar to ChatGPT seamlessly into present methods can be greatest positioned to seize demand and differentiate in an more and more aggressive market.