Do you and your rivals look and sound the identical? How are you going to differentiate your self from the competitors?
You’ve got seen advertisements for companies promoting related merchandise, but positioned in a approach to make them sound distinct and separate from the remainder of the pack. Fairly often, it’s the phrases they select that make the distinction.
A great instance could be life insurance coverage advertisements noting that, in contrast to insurance policies that cease after a sure variety of years, your protection stays in drive so long as you pay your premium. What the advertiser is doing is stating the distinction between time period and complete life insurance coverage, however in a manner that presents it as a profit to the shopper.
One other instance would possibly relate to asset-based pricing: It mentions that the agency does higher when the shopper does higher. It’s one other manner of claiming that if the shopper’s asset base grows, the agency makes more cash as a result of, with asset-based pricing, the share change is being utilized to the brand new, bigger asset complete.
There are many expressions designed to get individuals to have a look at one thing from a unique perspective. Listed below are 12 phrases that supply a compelling approach to current a well-known idea.