Admiral Group has agreed phrases to amass Flock, a digital insurance coverage supplier for industrial automobile fleets, in a transaction that values Flock’s fairness at £80m ($109m).
The deal is pending approval from regulators.
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The transfer follows an earlier partnership between Admiral Pioneer, Admiral Group’s enterprise division, and Flock that started in 2024 to develop Admiral’s presence within the industrial motor sector.
Flock’s enterprise centres on a digital platform that employs AI-based danger fashions, which analyse real-world driving information.
The system is designed to supply industrial fleet clients insurance coverage choices that mirror their security efficiency, with real-time suggestions and steerage offered to encourage safer driving habits.
Flock CEO Ed Leon Klinger stated: “Over the past decade, we pioneered a dramatically totally different strategy to the trade, utilizing real-time information and AI to reward safer driving habits, and cut back fleet clients’ prices. I’m extremely pleased with the Flock staff for what they have achieved.
“This acquisition by Admiral is a momentous day for us. It brings collectively Admiral’s scale and experience with our proficient folks and expertise.”
Admiral Group is a serious UK motor insurer, serving shut to 6 million policyholders.
The group has expertise in telematics, providing merchandise that hyperlink premiums to driving behaviour as measured by information collected from automobiles.
Upon completion of the acquisition, Flock’s expertise and workforce can be built-in into Admiral’s fleet insurance coverage operations.
Klinger is ready to affix the management staff at Admiral Pioneer.
The transaction is anticipated to be finalised within the second quarter of 2026.
Admiral Pioneer CEO Emma Huntington stated: “This acquisition will give us speedy entry to a high-growth phase, confirmed expertise and a scalable platform.
“We’re wanting ahead to working with Ed, Antton and the staff to ship high-quality cowl and repair to each new and present fleet clients, and safer roads.”
