Equal Elements, a US insurance coverage company, has acquired Assurely, an Austin, Texas-based insurance coverage operator targeted on start-ups and rising companies.
Assurely, based by David Carpentier and Ty Sagalow, gives insurance coverage options for firms with advanced funding buildings, crowdfunding parts or non-traditional investor teams.
Its core providing, the TigerMark managing common agent programme, delivers tailor-made administrators and officers insurance coverage for early-stage firms that face challenges securing protection by normal suppliers.
The acquisition marks Equal Elements’ second strategic transfer since its launch in March 2025, following the acquisition of Lumen Insurance coverage.
By means of Equal Elements’ know-how platform, Assurely’s operations will shift to built-in methods, transferring away from guide processes and fragmented workflows.
This enhances the experience of Lumen Insurance coverage, which serves venture-backed tech start-ups at varied levels.
Collectively, the acquisitions allow Equal Elements to deal with the insurance coverage wants of a broad vary of rising firms, significantly these with distinctive funding or capital buildings.
Equal Elements CEO and co-founder Mike Witte mentioned: “David and the Assurely workforce exemplify what we imply by going additional for shoppers. They didn’t settle for that sure firms have been ‘laborious to insure’ – they created a wholly new resolution. By integrating TigerMark into our linked platform, we are able to scale this providing whereas dramatically enhancing operational effectivity by automated workflows.”
David Carpentier mentioned: “Collectively, we are able to serve extra founders, remedy extra advanced issues and proceed pushing the boundaries of what’s doable in insurance coverage.”
Equal Elements was launched in March 2025 with $10m in acquisition capital, supported by Equal Ventures and Max Ventures.
It goals to amass companies producing lower than $5m in income, offering them with AI instruments to streamline back-office operations.
