Frontline Insurance coverage adopts Roots AI brokers


Frontline Insurance coverage has chosen AI brokers from insurtech firm Roots to enhance its claims and underwriting operations.  

As a multi-state property and casualty insurer, Frontline affords options throughout the south-eastern US. 

Roots’ AI brokers are pushed by InsurGPT, a specialised genAI know-how developed for the insurance coverage {industry}.  

Frontline is deploying Roots throughout numerous operational areas to allow staff to focus on ‘worth add’ duties, the insurtech operator stated in a press release.  

Frontline Insurance coverage CIO Kurt Bonigut stated: “Roots showcased their data of the {industry}, bringing a stage of experience to our discussions that we have been merely not getting from different distributors. The Roots workforce critically understood our imaginative and prescient and delivered a buyer centric answer. We’re very enthusiastic about this partnership.” 

Roots co-founder and CEO Chaz Perera said: “Guide processes restrict insurance coverage organisations’ capacity to scale groups, enhance efficiencies and positively affect customer support. With Roots, Frontline will be capable of implement cutting-edge AI for a extra streamlined method. We sit up for partnering with Frontline to assist attain its enterprise objectives.” 

Final month, Roots underwent a rebranding from its former identify Roots Automation.  

The corporate serves the insurance coverage {industry} by its AI platform, which utilises pre-trained, industry-specific AI brokers to assist insurers optimise their operational processes. 

In September 2024, Roots secured $22.2m in a Collection B funding spherical, led by Harbert Progress Companions.  

The spherical additionally noticed the participation from MissionOG, Vestigo Ventures, and Liberty Mutual Strategic Ventures. 


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