DALLAS, September 16, 2025 — Take Command, a number one well being advantages expertise firm and the most important supplier of Particular person Protection Well being Reimbursement Preparations (ICHRAs) within the nation, introduced that Colin Anawaty has been appointed the corporate’s Chief Product Officer. Anawaty will lead product technique and execution, guaranteeing the platform continues to ship an distinctive worker medical insurance expertise.
Anawaty is a seasoned entrepreneur, angel investor, and product chief with a confirmed monitor document of founding early-stage startups and constructing high-performing product groups at scale. He most not too long ago served as co-founder and CPO at First Greenback, the place he commercialized the Well being Pockets advantages platform earlier than its acquisition by Inspira Monetary in 2024.
Earlier than First Greenback, Anawaty co-founded the care coordination platform Affected person IO from inception to acquisition by athenahealth in 2016. At athenahealth, Anawaty served as government director for 3 years overseeing value-based care initiatives.
“Colin is an empathetic, player-coach government with deep expertise driving innovation and significant impression in healthcare,” mentioned Take Command CEO Jack Hooper.
“His monitor document of constructing and scaling transformative healthcare expertise merchandise, from startups to profitable acquisitions, makes him the perfect chief to take our product imaginative and prescient to the following degree. As demand for ICHRAs and fashionable advantages options soars, Colin’s management will assist us proceed delivering a best-in-class expertise for employers and staff alike.”
“I’m thrilled to affix the Take Command crew at such a pivotal second within the evolution of well being advantages,” mentioned Take Command CPO Colin Anawaty.
“The corporate’s mission to modernize how employers ship medical insurance aligns completely with my ardour for constructing merchandise that enhance lives. I’m excited to assist scale a platform that empowers staff with extra alternative and adaptability of their healthcare, on a dependable, predictable price range for employers.
Elevating the worker advantages expertise
Take Command continues to solidify its management in versatile well being advantages for organizations starting from small companies to massive enterprises with hundreds of staff. The corporate not too long ago enhanced the platform’s person expertise, optimizing for admin capabilities, simple and intuitive navigation, and personalised plan suggestions.
About Take Command
Take Command is the nation’s largest ICHRA administration platform, delivering the most effective worker insurance coverage expertise on a dependable price range for employers. Take Command was the primary supplier of Particular person Protection Well being Reimbursement Preparations (ICHRAs) within the nation, and greater than 7,000 employers belief Take Command to manage their healthcare prices whereas empowering staff to navigate and maximize their well being advantages. To be taught extra, go to takecommandhealth.com.