Relating to selecting an insurance coverage supplier, there is no such thing as a larger endorsement than a advice from a buddy, member of the family, or colleague. For purchasers, the arrogance to suggest their insurer speaks volumes concerning the belief and satisfaction they really feel within the service offered. For this reason the Shopper Intelligence Awards’ Really useful by Prospects class is likely one of the most extremely anticipated bulletins every year.
In 2025, we’ve seen a notable pattern emerge in each the motor and residential insurance coverage sectors: extra clients than ever earlier than are completely happy to suggest their present motor insurance coverage suppliers, with an uptick seen since final 12 months within the residence sector as nicely. This displays not only a rising degree of satisfaction, but in addition the rising significance of buyer expertise in shaping loyalty and long-term relationships. The awards rejoice these manufacturers who’ve excelled on this space, delivering distinctive service, worth, and peace of thoughts to their clients.
A robust 12 months for motor insurance coverage suppliers
In 2025, our information reveals that motor insurance coverage clients are more and more happy with their suppliers, with advice ranges reaching their highest level since we started monitoring this metric. This shift could also be a testomony to the continued enhancements within the motor insurance coverage sector, the place innovation, buyer engagement, and repair have taken centre stage.
House insurance coverage continues to see enchancment
The house insurance coverage sector has additionally skilled a optimistic shift in buyer satisfaction this 12 months, with advice ranges displaying a modest uptick. Whereas the enhancements aren’t as dramatic as these seen in motor insurance coverage, they nonetheless replicate a broader pattern in direction of higher buyer experiences throughout the trade.
What’s behind the expansion in suggestions?
As we’ve noticed in our information, the rise in buyer suggestions can largely be attributed to enhancements in varied facets of the client expertise. Suppliers who’re seeing essentially the most success are those that have targeted on simplifying their processes, providing larger transparency, and delivering on their guarantees.
A optimistic advice expertise additionally hinges on worth for cash. Customers are extra discerning than ever about how their premiums translate into service and protection. Insurers who’re assembly or exceeding buyer expectations in these areas are those incomes essentially the most endorsements.
The winners of the 2025 Shopper Intelligence Awards
In recognition of their excellent efficiency in buyer advice, we’re proud to announce the next winners of the 2025 Shopper Intelligence Awards within the Really useful by Prospects class:
Motor winners
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The AA |
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Admiral |
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Aviva |
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Churchill |
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Dial Direct |
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Direct Line |
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NFU Mutual |
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RAC |
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Saga |
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Sheilas’ Wheels |
*profitable manufacturers are listed in alphabetical order
House winners
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Aviva |
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Financial institution of Scotland |
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Co-op |
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Direct Line |
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John Lewis |
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Nationwide |
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Prudential |
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RBS |
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Saga |
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Tesco |
*profitable manufacturers are listed in alphabetical order
These manufacturers have demonstrated distinctive buyer satisfaction, loyalty, and belief, making them essentially the most beneficial insurers of their respective classes.
Wanting forward
The 2025 Shopper Intelligence Awards provide a transparent indication of the place the insurance coverage trade is heading. Prospects are not simply in search of the most affordable premiums—they’re in search of suppliers that supply dependable, accessible, and clear providers. With motor insurance coverage suggestions reaching report ranges, and residential insurance coverage displaying regular enchancment, it is clear that manufacturers that concentrate on delivering top-tier buyer experiences are poised for continued success.
Congratulations to this 12 months’s winners for his or her well-deserved recognition. Their dedication to placing clients first has set the usual for excellence, and so they function an inspiration for the remainder of the trade to observe.
We sit up for seeing how these tendencies proceed to evolve within the coming 12 months, and we’ll be right here to rejoice much more manufacturers that earn the belief and advice of their clients.
Are you a 2025 winner? Enquire about your award at the moment…
Congratulations – what an achievement! Why? As a result of these awards are based mostly purely on their suggestions – and so they say you’re the model to be with. Now it’s over to you to determine the way you wish to maximise the worth of your award win. Click on under to search out out extra…
