The Common Sound Studio — a first-of-its-kind skilled cellular recording studio (in a automobile!) is rolling into The Huge Apple! Three up-and-coming artists are driving with The Common to report three model new songs, all main as much as the last word break: a highlight second on the 2025 MTV VMAs in New York Metropolis.
Similar to The Common offers drivers a break by reasonably priced insurance coverage, the Sound Studio offers rising artists a break of their careers by mentorship, publicity, and a shot at one thing larger. First launched in 2023, the spacious, modern SUV is outfitted with a professional-grade recording studio, full with top-of-the-line gear for multi-track recording and mixing of high-quality songs.
INSIDE THE GENERAL SOUND STUDIO
The SUV is greater than only a recording sales space on wheels, it’s a artistic area the place rising expertise can experiment, collaborate, and seize their sound and story in actual time. Guided by knowledgeable sound engineer, every artist obtained a recording session that resulted in a blended and mastered monitor, unique album paintings, and hands-on expertise with the recording course of.
From laying down vocals to fine-tuning beats, the artists walked away not solely with a elegant tune but in addition with the arrogance and perception to maintain pushing their craft ahead. Every monitor tells a narrative true to the artist’s fashion, celebrating individuality and their distinctive journey.
MEET THE ARTISTS
In partnership with Common Music Group (UMG), The Common fastidiously chosen Lil Q, Nevrmind and BlacMass as featured artists and gave them the chance to raise their expertise by recording three new tracks in The Sound Studio.
LIL Q
Lil Q is an up-and-coming Memphis musician who blends uncooked Southern storytelling with trendy rap vitality, rapidly carving out a reputation as one of many metropolis’s subsequent breakout voices.
“Getting the possibility to report with The Common Sound Studio in my very own metropolis was a life-changing second. After they first known as me in regards to the alternative, I truly thought the decision was pretend – it simply appeared too good to be true. However entering into that automobile to report and now onto the crimson carpet on the VMAs proves that this huge break shouldn’t be solely actual, however even larger than I imagined.”
NEVRMIND
New York-based rising artist and producer Nevrmind is understood for crafting genre-blurring sounds that fuse atmospheric beats with uncooked, emotional storytelling.
“I began out as a songwriter as a result of I needed my voice to be heard and to attach with individuals by music. Now, entering into the highlight as an artist, that dream feels even larger—and this chance with The Common Sound Studio helps make it actual. They’re giving me a platform to share my story, and that sort of break at this level in my profession means every part.”
BLACCMASS
BlaccMass is a rising artist and producer recognized for darkish, bass-heavy soundscapes. In The Sound Studio, he reimagined Lil Q and Nevrmind’s tracks, creating his personal remixes and mashups that spotlight his signature fashion..
“Recording in The Common Sound Studio actually felt like leveling up — from the excessive manufacturing and set occasions to even having my very own trailer. This chance is larger than I ever imagined, and it actually seems like my huge break. Realizing that they didn’t simply think about me, however genuinely needed me right here, has been each humbling and extremely enjoyable.”
The Audio Engineer
Ace Charisma is an award-winning report producer and audio engineer whose fingerprints could be discovered on a few of right now’s largest hits. A multi-platinum licensed producer, Ace has labored with chart-topping artists together with GloRilla, Megan Thee Stallion, and Cardi B. In The Common Sound Studio, he guided every recording session, serving to the artists deliver their imaginative and prescient to life with skilled polish and trade experience.
THE ROAD TO THE 2025 MTV “VMAs”
The Common Sound Studio doubles down on the idea that giving individuals a break could make all of the distinction – of their lives, on the highway, and of their careers. For the primary time, that additionally means giving rising artists their largest profession break but: showcasing their voices on the 2025 MTV “VMAs.”
From recording inside a cellular studio to getting red-carpet prepared, The Common Sound Studio isn’t only a second within the highlight; it’s a launchpad to the subsequent part of those artists’ careers.
Followers can catch The Common Sound Studio’s artists getting hyped September 7 on the 2025 MTV “VMAs” hosted by LL COOL J and airing on CBS, simulcast on MTV and streaming on Paramount+ at 8 pm ET/5 pm PT, or observe alongside on TikTok and Instagram @TheGeneralAuto and by utilizing the hashtag #TheGeneralSoundStudio.
Discover The Common Sound Studio
Sound Studio Recap
The Common Sound Studio made its debut in Nashville, Tennessee again in 2023 when The Common partnered with Epic Data to provide up-and-coming artists a giant break and an opportunity to make waves within the music trade. Outfitted with a sound sales space, management room, and knowledgeable audio engineer Hilton Wright II—a 6x Billboard #1 award-winner who has labored with stars like Drake and Huge Sean—the studio hosted a various roster of musicians throughout genres like rap, hip-hop, rock, and nation. Artists comparable to Reyna Roberts, Child Tradition, Ethan Gander, AG Membership, Lex Bratcher, Bodhi Kitt, The Completely, Morgan Keller, Mason Caviness, and Anastasia Elliot recorded tracks, obtained one-on-one mentoring from Epic’s A&Rs, and shared their experiences by vibrant TikTok movies and a devoted Spotify playlist.
Constructing on that momentum, The Common hosted The Sound Studio Reside at Clear Tradition Atlanta, that includes Grammy-nominated rapper, Tobe Nwigwe, and Lex Bratcher in an explosive live performance with customized staging and reside streams throughout social platforms. This initiative underscored The Common’s dedication to supporting rising expertise, with content material accessible on TikTok, YouTube, and extra for followers to relive the vitality.