Value reduce straplines at lowest degree since October 2024
The general decline in value reduce straplines displays manufacturers pulling again on discounting gives because the pricing setting shifts. New entrants to the market have partially offset the discount, however the web fall of 26 straplines over six months is critical. Individually, one aggregator seems to have made a channel-level strategic determination to stop displaying value reduce straplines solely, with zero noticed on that channel in each March and April 2026.
Inflation broadens throughout age teams and areas
Annual value will increase have been most pronounced for youthful and mid-age drivers, with premiums for the under-25 group up 6.5% year-on-year and people for 25-49 12 months olds up 3.0%. Premiums for over-50s remained broadly flat at -0.3% yearly. Over the most recent quarter, all age teams noticed will increase, with the strongest rises amongst 25-49 12 months olds (+5.4%) and over-50s (+4.7%).
Regionally, all eleven British areas recorded quarterly inflation. Scotland (+13.8% yearly, +8.9% quarterly) and London (+10.0% yearly) led the annual will increase, whereas the North East and North West noticed annual deflation of two.7% and a couple of.4% respectively.
Telematics competitors strengthens for youthful drivers
Telematics pricing remained broadly secure general, with 16% of Rank 1-5 quotes delivered by telematics suppliers in April 2026 — unchanged since July 2025. Amongst under-25s, nevertheless, telematics competitiveness elevated, with 40% of Rank 1-5 quotes on this age group delivered by telematics merchandise, up 2 proportion factors within the newest quarter. The rise was pushed primarily by two challenger telematics suppliers, each of which lowered premiums to achieve Rank 1-5 share.
In regards to the Shopper Intelligence Motor Aggressive Index
The Shopper Intelligence Motor Aggressive Index tracks the most affordable 5 common quoted premiums per danger on every value comparability web site every month, measuring adjustments in aggressive pricing throughout a constant basket of roughly 3,600 dangers. The index has been working since October 2013. Information is drawn from PCW market exercise and supplies an impartial measure of pricing developments throughout the UK automobile insurance coverage market.