A GlobalData survey suggests shopper openness towards AI-driven insurance coverage interactions is rising, notably for easy buying and comparability journeys. As insurers and insurtechs more and more deploy conversational AI instruments designed to streamline engagement and cut back friction, journey insurance coverage seems well-positioned for chatbot-led distribution given the complexity and variability of journey necessities.
GlobalData’s 2025 UK Insurance coverage Client Survey discovered that 42% of respondents would really feel comfy receiving an insurance coverage quote from a chatbot, together with 12.8% who stated they’d be very comfy. Nonetheless, resistance stays important, with 33.6% saying they’d really feel uncomfortable receiving quotes by way of a chatbot, whereas 24.5% had been impartial. These findings recommend that though conversational AI instruments are gaining traction amongst customers, obstacles stay that proceed to restrict broader adoption.
In opposition to this backdrop, VisitorsCoverage has launched a ChatGPT-powered comparability app, enabling customers to analysis, evaluate, and buy journey insurance coverage insurance policies by pure language conversations. Customers can describe their journey plans, obtain personalised quotes, evaluate protection choices throughout a number of suppliers, and evaluate coverage particulars earlier than finishing a purchase order by way of the VisitorsCoverage platform.
The launch displays wider stress on insurers and distributors to simplify buyer journeys and enhance digital engagement. Journey insurance coverage is especially suited to conversational AI given the complexity of protection choice, variation in journey sorts, and excessive ranges of shopper uncertainty round coverage suitability. AI-enabled comparability instruments might assist cut back friction within the buying journey by making coverage info simpler to know and extra personalised—notably for customers not sure which cowl choices are best suited for his or her journey necessities.